01. Initial Consultation
We learn about your business, customers and goals, and look at your current profiles to see what's working and where you're losing attention.
Posting now and then, with no plan behind it, rarely moves the needle. Social media works for a business when the content reflects who you are, reaches the right people and gives them a reason to act. Nexio Digital Solutions is a social media marketing agency Leicester brands can hand the day-to-day work to, from planning and content to replies and reporting.
Your customers use social platforms to check you’re still trading, see recent work, read how you respond to comments and compare you with alternatives. A quiet or inconsistent feed can put them off before they ever visit your website, while an active, well-managed presence builds familiarity and trust over time. It also gives people an easy, informal way to get in touch.
We start by working out which platforms your audience actually uses, whether that’s Facebook, Instagram, LinkedIn or somewhere else. Then we build a content plan, manage posting and community replies, and run paid social campaigns when you want to reach new people faster. Clear reporting shows what’s working and where we’re adjusting.
Choose the level of support you need, from content creation to fully managed accounts, each planned around your objectives and the platforms your audience prefers.
We define who you're talking to, which platforms deserve your time, what you'll post and how success will be measured, giving every piece of content a clear purpose.
Graphics, written posts and short-form video produced in your brand style and shaped for each platform, plus photography guidance so your own images look their best.
We plan and schedule your posts, keep your profiles up to date and maintain a steady rhythm of activity so your business stays visible without eating into your week.
We respond to comments, messages and mentions on your behalf, in your tone of voice, so customers get timely replies and questions turn into conversations rather than going unanswered.
Targeted adverts on platforms such as Facebook and Instagram that reach new audiences by location, interests and behaviour, promoting specific services, offers or events to drive visits and enquiries.
Straightforward reports covering reach, engagement, website clicks and enquiries, with notes on which posts performed and what we're changing next, so you can see social media's contribution.
Our social media specialists have managed accounts for businesses in many sectors, so we know content that sells a restaurant looks very different from content that wins B2B leads.
Your tone of voice, visual style and posting schedule are built around your brand and audience. We don't recycle generic content calendars from one client to the next.
Likes are pleasant, but enquiries pay the bills. We plan content and campaigns around website visits, messages and leads, and measure them accordingly.
Social activity and search visibility work well together. We link posts to relevant pages on your site, keep business details consistent across profiles and reuse content that already performs in search.
You'll always know what's scheduled, how recent posts performed and what we're planning next, through regular updates and honest recommendations rather than vanity metrics.
Platforms change their features and algorithms often. We keep testing formats, refreshing content ideas and adjusting your strategy so your channels stay current as your business grows.
Leicester is a city of distinct neighbourhoods and communities, with busy independent high streets, a lively food and hospitality scene, manufacturers, professional firms and ecommerce brands selling well beyond the county. Local audiences respond to businesses that feel familiar: faces they recognise, places they know, events they’re going to.
We provide social media marketing services Leicester-wide and across Leicestershire, shaping content around local moments, seasonal trade and the questions your customers actually ask. Paid social can then target specific areas or towns, so promotions reach people who can realistically visit or book.
For B2B firms, LinkedIn often matters more than Instagram, and we’ll say so if a platform isn’t worth your time. The aim is a presence that suits your business, not a presence on everything.
Posts that feature your team, your premises and your customers, giving local followers a genuine reason to engage and share.
Paid campaigns focused on the Leicester areas you serve, so spend goes on people who can realistically become customers.
Messages and comments answered politely and in your tone, because customers often judge a business by how it responds online.
Our social media management runs on 30-day rolling contracts, so you can adjust your level of support as your needs change.
Tell us which platforms you use now and what you’d like social media to achieve. We’ll come back within one working day with practical suggestions.
It plans, creates and manages your social media activity. At Nexio Digital Solutions that means a platform strategy, content such as graphics and short-form video, scheduled posting, replies to comments and messages, paid social campaigns and regular reporting. You can hand over the whole job or just the parts you don’t have time for.
The ones your customers actually use. We work across Facebook, Instagram, LinkedIn and other platforms, and we’ll recommend where to focus based on your audience and goals. A café or salon might lean on Instagram and Facebook, while a manufacturer or accountancy firm often gets more from LinkedIn. Doing two platforms well beats spreading thinly across five.
Yes. We can produce written posts, graphics and short-form video, and give photography guidance so your own images fit the look of your feeds. How much we create depends on the level of support you choose, and we’ll agree the mix with you at the start so the workload is clear on both sides.
Yes. We plan and manage paid social campaigns to reach new audiences, promote particular services or offers and drive website visits and enquiries. Targeting can be set by location, interests and behaviour, and results are tracked so budget can be moved towards the adverts that perform.
If someone on your team has the time, skills and consistency, in-house can work well. Many owners find posting slips when things get busy, though. An agency gives you planned content, consistent posting and reporting without adding to anyone’s workload. We’ll give you an honest view of which route fits your business.
It depends on your audience, your platforms and the package you choose. We’d rather post fewer, better pieces than fill a calendar for the sake of it, so we’ll recommend a frequency that keeps you visible while protecting the quality of what goes out.
Costs depend on the platforms involved, how much content you need, whether community management is included and whether paid social is part of the plan. Pricing is agreed after a free consultation, and our social media work runs on 30-day rolling contracts rather than long tie-ins.
Send us a short brief and we’ll come back within one business day with a clear next step — no high-pressure sales.
Social Media Marketing