01. Initial Consultation
We talk through your services, target customers, service area and budget, and if you already advertise, we look at how your current account is performing.
Google Ads can place your business at the top of the results the moment someone searches for what you offer, and you pay only when they click. That speed is its strength and its risk, because a badly structured account can burn through budget on irrelevant clicks without producing a single enquiry. Nexio Digital Solutions is a PPC agency in Leicester that builds campaigns around searches with real buying intent.
Good PPC management is detailed, ongoing work. It means choosing keywords carefully, excluding the searches you don’t want to pay for, writing ads that match what people typed, sending clicks to a relevant landing page and measuring what happens next. Without conversion tracking, you are judging campaigns on clicks alone, which tells you very little about what’s bringing in business.
For Leicester businesses, we set up or restructure your Google Ads account, configure tracking through Google Analytics and Google Tag Manager, and keep refining bids, keywords and ads as the data builds. You see where every pound is going and what it’s producing. If you already run campaigns, we can start with a review of your existing account instead.
We can take on a brand-new account or an existing one, handling everything from the first keyword list to the ongoing adjustments that keep campaigns efficient.
We build a clearly structured account with tightly grouped ad groups, sensible location and schedule targeting, negative keywords and tracking in place before a penny of budget is spent.
Day-to-day management of your account, including monitoring spend, reviewing search terms, pausing what isn't working and adjusting bids so budget moves towards the keywords producing enquiries.
We identify the searches most likely to come from people ready to buy or book, and weed out broad or informational terms that eat budget without producing leads.
Clear, relevant ads that reflect what the searcher typed, describe your offer accurately and give people a reason to click, tested against each other to find the strongest message.
We configure conversion tracking with Google Analytics and Google Tag Manager so form submissions, calls and sales are recorded accurately, giving every optimisation decision a reliable basis.
Sending paid clicks to a generic homepage wastes money. We create focused landing pages that match the ad, answer likely questions and make the next step obvious.
Our PPC specialists have managed Google Ads across many industries and understand how match types, bidding strategies and account structure affect what you pay per enquiry.
Your campaigns are built around your services, margins and service area. A tradesperson covering Leicestershire needs a very different setup from an online shop selling nationwide.
We judge campaigns on enquiries, sales and cost per lead rather than clicks or impressions, and we'll tell you if a keyword is spending money without paying back.
Paid and organic search work best together. We use search term data from your ads to inform SEO priorities, and build landing pages that are useful to visitors, not just to ads.
You'll see exactly what is being spent, on which campaigns and with what result, backed by regular updates and honest recommendations on where to go next.
Google Ads is never set-and-forget. Search behaviour, competitor bids and costs shift, so we keep testing ads, refining keywords and adjusting budgets as your business grows.
Paid search suits Leicester well because so much local buying starts on a phone. Someone with a burst pipe in Braunstone, or a restaurant owner in the city centre looking for a commercial cleaner, wants an answer quickly, and the ads at the top of the page are often the first thing they see.
Good PPC services Leicester businesses can rely on should capture that demand without wasting budget on people outside the area. That means location targeting set to where you actually work, ad schedules that follow your opening hours and call assets that let people ring straight from the ad.
For ecommerce brands selling beyond Leicestershire, we widen targeting carefully and let the conversion data decide where budget goes next. In both cases, you’ll know what each area and campaign is costing you.
Ads shown only to people in the parts of Leicester and Leicestershire you serve, so budget isn't spent on clicks you can't convert.
For trades and service businesses where the phone matters most, we prioritise call assets and track calls as conversions alongside form enquiries.
You decide the monthly budget. We make sure it's spread sensibly across campaigns and shifted towards whatever is producing the best enquiries.
Reports show spend, conversions and cost per enquiry in plain terms, along with what we changed and why.
Share your goals and current ad spend, or tell us you’re starting from scratch. We’ll suggest a sensible approach and a clear quote, with no obligation.
Look for an agency that asks about your margins and enquiry quality before talking about clicks, sets up conversion tracking properly, explains its reporting clearly and doesn’t promise specific results. Ask how often search terms and negative keywords are reviewed. At Nexio Digital Solutions, every campaign is built and measured around the enquiries and sales it produces.
Google Ads is easy to start and easy to overspend on. Broad keywords, missing negatives and absent conversion tracking are common reasons accounts spend without producing enquiries. An agency brings the time and experience to monitor search terms, test ads and adjust bids regularly, so your budget goes where it’s most likely to produce customers while you run the business.
Yes. Google renamed AdWords to Google Ads in 2018, so both names describe the same platform. Plenty of people still search for AdWords, and the fundamentals haven’t changed: you bid on searches, pay per click and are rewarded for relevance. We manage campaigns on the current platform with the same focus on quality enquiries.
There’s no single right figure. A realistic budget depends on how competitive your keywords are, what a customer is worth to you and how many enquiries you can handle. We’ll help you set a sensible starting budget for your sector and goals. Our management is priced according to scope and quoted after a free consultation.
Ads can start receiving clicks almost as soon as campaigns are approved and live, which makes PPC much faster than SEO. The first few weeks, though, are about gathering data: learning which search terms convert, trimming waste and refining ads. Campaigns are then refined continually as more performance data comes in.
Yes. We start by reviewing your current account structure, keywords, search terms, ads and tracking, then explain what we’d keep, what we’d change and why. When you’re choosing a PPC management agency Leicester owners can trust with an existing account, a review like this is a sensible first test.
Everything needed to run campaigns properly: keyword research, campaign setup, ad copywriting, bid management, conversion tracking through Google Analytics and Google Tag Manager, landing page support, ongoing optimisation and regular reporting. We agree the scope with you at the start so you know exactly what we’re responsible for.
Send us a short brief and we’ll come back within one business day with a clear next step — no high-pressure sales.
Google Ads & PPC Management