01. Initial Consultation
A detailed conversation about your targets, customers and existing marketing, including what's been tried before and what hasn't delivered.
Plenty of businesses are doing some marketing: a website built a few years ago, a social account someone updates when they can, perhaps a Google Ads campaign nobody has checked in months. Each piece might be reasonable on its own, but without a plan connecting them it’s hard to tell what is working or where the next pound should go. Nexio Digital Solutions is a digital marketing agency Leicester companies can bring in to set that plan first.
A digital strategy answers a few practical questions. Who are your best customers, and how do they decide who to buy from? Which competitors are winning their attention, and why? Which channels deserve your budget now, and which can wait? Once those answers are clear, your website, search, advertising and social activity can be judged against the same targets.
We start with an audit of your existing marketing and a look at your audience and competitors, then produce a roadmap with priorities, KPIs and a sensible budget split. If you want help delivering it, our team can take on the website, SEO, Google Ads and social work too, all measured against the plan.
Each part of the strategy work builds on the last, starting with what you already have and ending with a plan your team, or ours, can put into action.
We review your website, search visibility, advertising, social channels and reporting to see what's producing results, what's draining budget and where the obvious gaps are.
We build a clear picture of who your customers are, what they care about and how they research and choose a supplier, so messaging and channel choices rest on evidence rather than assumptions.
We look at how competitors position themselves, where they advertise and what they rank for, revealing openings where your business can stand out instead of copying what everyone else does.
We recommend which channels to use and how they connect, so your website, SEO, paid ads and social media support the same customer journey instead of running as separate projects.
A practical roadmap sets out what happens first, what follows and how progress will be measured, with realistic milestones and targets everyone in your business can understand.
We help you divide your marketing budget between channels, balancing activity that can bring enquiries in quickly with longer-term work that builds steady, lasting visibility.
Our consultants have planned marketing for businesses across many industries and also deliver the work itself, so recommendations are grounded in what's practical to carry out.
There's no template strategy. Your plan reflects your sector, your customers, your budget and the resources you have in-house, not a checklist applied to every client.
Every recommendation ties back to a business goal, whether that's more enquiries, higher-value customers or a new market. Doing more activity is never the objective in itself.
Search is built into the plan from the start. We look at how customers search for what you offer and make sure your website and content priorities reflect it.
We explain the reasoning behind every recommendation in plain language, so you understand not only what we suggest but why, and can challenge anything that doesn't fit.
A strategy should change as your business does. We review progress against your KPIs, update priorities and can deliver the channel work when you'd rather not manage it yourself.
Leicester businesses rarely sell through one channel. A family-run manufacturer might win trade customers through LinkedIn and search, a restaurant depends on reviews, Instagram and Google Maps, and an ecommerce brand needs paid ads, SEO and email pulling together.
A digital marketing strategy Leicester customers respond to has to reflect that mix, along with local competition and the realities of your budget and team. We shape each plan around how your particular customers find and choose you, whether they’re across the city, around Leicestershire or elsewhere in the UK.
In effect, you get a digital marketing strategist Leicester businesses can call on without taking on a senior in-house hire, backed by a team that can also deliver the work once the plan is agreed.
We consider local competition, seasonal demand and how customers in Leicester and Leicestershire search, compare and buy in your sector.
Website, search, paid ads and social all work from the same priorities, so messages stay consistent and budget isn't split by guesswork.
KPIs are set against where your business is today, giving you milestones you can actually track rather than figures plucked from the air.
Keep the plan in-house or ask our team to deliver it. Either way, the strategy stays the reference point for every decision.
Book a free 30-minute discovery call. We’ll talk through your goals and current activity, and suggest where a strategy could make the biggest difference.
It helps you attract and convert customers online across channels such as your website, search, paid advertising and social media. Our starting point is strategy: understanding your audience and competitors, deciding which channels deserve investment and setting measurable goals. From there we can deliver the work or support your own team to carry it out.
Each strategy is shaped to the business, but it usually covers an audit of current marketing, audience research, competitor analysis, channel recommendations, budget allocation, KPIs and a practical roadmap. The aim is a document you’ll actually use, with clear priorities rather than a long list of everything you could possibly do.
No. Most businesses are better served by doing a few channels properly than by spreading effort thinly. A Leicester trades business might focus on local search and Google Ads, while a B2B firm may lean on LinkedIn and content. We’ll recommend the channels that fit your audience, objectives and budget, and explain why.
Yes. We review what you’re currently doing, keep what’s working and build on it. Throwing everything out and starting again is rarely necessary, and the data from your existing website, ads and social channels is often the most useful input to a new strategy.
Yes. Once the plan is agreed, our team can support you with websites, SEO, Google Ads, social media, branding and content creation, so every channel is delivered against the same priorities. You can hand over as much or as little as makes sense, and the strategy remains the reference point throughout.
We agree KPIs at the start, linked to business outcomes such as enquiries, sales, cost per lead or visibility for priority searches. Progress is reviewed against those targets, and the strategy is adjusted when the data shows something should change. You’ll get clear explanations of what’s moving and what we recommend next.
It depends on the size of your business, how many channels are involved and whether you want ongoing delivery or a strategy on its own. The first step is a free 30-minute discovery call, after which we’ll set out the scope and price clearly before any work begins.
Send us a short brief and we’ll come back within one business day with a clear next step — no high-pressure sales.
Digital Marketing Strategy